2023 Mein Digital Marketing Kaise Kare:
5 Best Tips Aapki Business Ko Google Pe Rank Karne Ke Liye
“Digital marketing kaise kare?” Yeh ek aisa question hain jo kisi na kisi stage par koi na koi business owner apne apse zarur karta hain. Jab is question ka koi sahi answer nahi milta, tab business owners jankari ke abhaav mein kuch uninformed decision lene par bhi majboor ho jate hain. Par is process mein jyada nuksaan un businesses ko hota hain, jo ek sateek budget pe apne business goals ko ek tight ropewalk jaise chala rahe hain. In situations mein, businesses obviously nuksaan mein jaate hain. Aur kabhi kabhi nuksaan irreplaceable bhi ho jate hain.
Isliye apke “digital marketing kaise kare?” question ko hamesha ke liye answer karne ke liye aaj hum yeh expert guide leke aaye hain. Isme sirf yeh nahi bataya gaya ki digital marketing kaise kare, balki digital marketing better way mein kaise kare yeh bhi bataya gaya hain. Is guide mein apko bilkul easy tareeke se apke kisi bhi business ko Google pe rank karne ke liye 5 most effective tips batayi gayi hain. Aaiye ek ek karke in tips ko explore karte hain:
Digital marketing kaise kare: Tip #1 create content for users not for google
So no.1 tip ki digital marketing kaise kare yeh hain ki aise kare jaise ki digital marketing hai hi nahi. Matlab ki hum digital marketing karne ke liye aur Google mein ranking improve karne ke liye itna kho jate hain ki hum Google ko khush karne ke liye saari strategies bana dete hain.
For example, content saara ab bhi mostly Google ko satisfy karne ke liye hota hain. But nahi! Yeh ek bahut hi zyada galat approach hain. Google kehta hain ki use woh content pasand jo user ke liye useful hain. Who content jo user ki koi problem solve karne ke liye likha gaya hain. In nutshell, woh content jo user ko direct information dekar usko koi solution de raha ho.
Google ki latest “September 2023 Helpful Content Update” mein bhi isi baat ko fir se highlight kiya gaya hain. According to duniya bhar ke experts, yeh update websites ko ya businesses ko unki content ki sirf useful ke base par unko ranking dene par hain. Is Google update ne content user-centric hone par stress diya hain.
Toh agar aap blog likh rahe hain toh yeh yaad rakhiye ki who content kuch aisa ho jise waqai apki target audience panda chahti hain. Content aisa ho jise aapki target audience ki ko problem ya query solve ho rahi hain. For example, agar iPhone sell karte hain toh aapki website par aap yeh blog daal sakte hain: “Best iPhone service centers in your area.”
Yeh topic apke kai customers ki possible query ho sakti hain. Isliye yeh ek bahut important topic hain jiska answer dekar aapka content ek bahut useful prove ho sakta. Aur, as a result, Google ise accha rank de sakta hain provided yeh sahi tarah se optimized bhi ho.
Digital marketing kaise kare: Tip #2 create website structure that makes sense and is easy to navigate
Abhi ek website ko recently maine explore kiya jispar optimized content hone ke bawajood bhi kaafi problems the from the SEO point of view. Us website ke home page par ek lengthy content with keywords aisa dala hua tha jaise ek botal se kuch words ko upar se website par udel diya ho. Koi subheading nahi thi. Uspar koi bulleted list nahi thi for important points. Koi call to action nahi tha. Sirf text-heavy content jo start hua upar aur neeche bottom par bina kisi pause ke khatam hua. Font size bahut bada tha.
Aisa content Google hi nahi aapka target customer bhi reject kar dega. Ek strategic structure prepare kijiye. Above fold pe aap ek attractive cover image rakhiye with heading 1 and tagline or description. Call to action bhi bahut important hota hain. Uspar bahut dhyaan dijiye. Supplement content rakhiye agar usko rakhne ki possibility ho. Supplementary content who hota hain jo aapke audience ko extra added value deta hain. For example, banking websites mein ek EMI calculator yaa ek Online Sunglasses ki website par 3D glasses trial tool.
Strategically sochiye ki above fold ke baad below fold par first apka customer kya sabse pehle janna chahega jo aapke business marketing ke point of view se bhi sahi ho. That’s it. Yahi ek sahi structure hota hain. Aur yeh soch apko sahi digital marketing kaise kare ka answer hamesha degi. Content ko acche se place kijiye. Sab accha dikhna chaiye aur navigate karne mein bilkul bhi koi complications nahi honi chahiye apki target audience ko. Agar aap is simple si cheez ko bhi sahi se kar payenge toh aap aadhi battle pehle hi jeet chuke honge.
Digital marketing kaise kare: Tip #3 create backlinks on trusted high DA websites organically
No.3 sabse important point hai ki aap organic backlinks create kare on High DA websites. Backlinks apke website ke link hain jo dusri website par hote hain. Aap unhe un business website par direct baat karke daal sakte hain. Bas yaad rakhe ki us websites ka DA accha ho. Backinks organically bhi banaye. Kai log backlink exchange aur backlink buying process mein involve ho jate hain.
Interesting Fact: According to a study by Backlinko in 2020, it is now confirmed that the pages that have the highest number of backlinks usually rank best in Google.
Google is activity ko outrightly reject kar deta hain. Aap aisa karke Google ko ek signal bhejte hain ki aap spamming kar rahe hain. Google aap ko turant kisi na kisi point par down kar dega. According to Semrush, agar aap sahi tareeke se backlink karenge toh aap apni website ki ranking aur authority dono hi bahut acche tareeke se bada sakte hain. Detail mein jaanne ke liye aap Semrush ka blog yaha pad sakte hain: How to Get Backlinks: 10 Strategies That Work
Digital marketing kaise kare: Tip #4 create quality content using AI but be careful
According to September 2023 Helpful Content Update, AI generate content aapki ranking ko affect nahi karenge agar woh unique hain, plagiarism free hain, aur user ke liye banaye gaye hain naa ki ranking manipulate karne ke liye.
Previously, AI generate content kai log over use karte hai jitna woh normally human-generated content ko bhi nahi karte. For example, agar aapki human-generated content ko weekly 2 baar publish karne ki strategy hain toh aap AI ki madad pakar 10 baar publish karte hain. Ise Google easily samajh leta hain aur ise flag kar deta hain.
Google ke ek blog (Google Search’s guidance about AI-generated content) ke anusar, Google ko koi fark nahi padta ki ko koi content AI-generated hain ya human-generated. Use fark padta hain ki content unique hai aur target audience ko koi value de raha hain yaa nahi. Toh use AI tools such as ChatGpt but make sure ki aap use wisely use kare without any spamming. Yeh ek revolutionary study hain, jo AI-generated content for SEO Good or bad ki debate ko khatam karti hain. Yeh aapko sahi sahi digital marketing kaise kare ka jawab bhi deti hain. Ab aap AI tools ki help se kaafi accha content strategically create kar payenge, jisse aapki ranking mein kaafi ijafa bhi hoga.
Digital Marketing kaise kare: Tip #5 Create a secure website with SSL certification
Finally, no. 5 most important answer to “digital marketing kaise kare” hain “security ke saath.” Aap job hi website chune par use secure zarur banaye. Kai business owners website ke domain name sochne ke liye mahino lagate hain par jab SSL lene ki baat aati hain toh woh bas outrightly use mana kar dete hain. In fact, woh kya hota hain use janne ki woh koshish bhi nahi karte.
Secure Socket Layers ko hum SSL bhi kehte hain. In fact, kai digital marketing experts ise sirf SSL hi bolte hain kyunki unhe full form pata bhi nahi hai. SSL certification ek security deta hain apki website jiske chalet aapki website kabhi hack nahi ho sakti.
Hamare paas kai client aate hain jinki sites Google ne ban kardi because they were not secure. Ban reverse karna ek bahut tedious process aur plus reverse ho bhi jaye tab bhi apko sahi SEO karne ka ab fayda nahi milta. In most cases, aapko site wapas nayi hi banani hoti hain. Isliye always buy SSL certification bas thoda sa extra charge hota jo jyada bhi nahi hota. SSL aapke liye mandatory hain iske bina website kabhi na banaye.
Toh yeh the 5 digital marketing kaise kare ke answers. In 5 tips ko apne sahi se use kar liye toh aapko khud hi apne business ki digital marketing karne mein kaafi help milegi. Otherwise, aap apne business ke liye kisi trustworthy digital marketing partner ko la sakte hain jo upar di gayi tips ko follow karte ho jese ki Foxtrott Technologies. Aur bhi aisi kai tips or information ke liye hamare blog se jude rahe.
